American College of Employee Benefits Council

A website & Tool with a Approachable Lawyerly feel.



  • Design
  • Front-end Development


Treetop Interacitve
RowHouse media


Treetop Interactive contracted us to partner with them on redesign the American College of Employee Benefits Council. Knowing their audience well they wanted a design that provided a modern “lawyerly” feel.

With virtually no images to support the copy we used a contrast between textures and engaging information architecture to create interest and guide the user though the website